Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
Also, don’t be afraid to get creative to make your budget go further! Instead of overspending on traditional advertising, Airbnb invests heavily in content marketing and user-generated content. Their budget prioritizes building a strong community, fostering user trust, and creating shareable content, such as their “Live There” campaign. By focusing on content and UGC, Airbnb achieved 4.5x higher ROI on its marketing spend compared to competitors relying on paid media. As of 2023, Airbnb reduced its overall marketing spend to focus more on unpaid strategies, helping the company grow revenue by 40% year-on-year!
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