Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
Step 3: Analyze Past Performance
Benchmarking is vital when it comes to reviewing your budget and performance. Review the previous month’s data to see which channels or campaigns delivered the highest ROI. Struggling to calculate your ROI? Read this article for some top tips! Many marketers get caught up in spreading funds across all channels evenly, but this can dilute the effectiveness on the platforms that perform better. Statistics show that 76% of businesses experience wasted spend on ineffective channels – don’t be one of those businesses!
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