Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
Analytics tools like Google Analytics and Facebook Insights can be used to identify which campaigns drove traffic, conversions, and engagement. Make sure you have a baseline for key metrics like cost per lead, customer acquisition cost (CAC), and return on ad spend (ROAS). Nike leverages data analytics to allocate marketing dollars efficiently across digital, social media, and experiential marketing. They shifted a significant portion of their budget from traditional TV ads to digital channels to better target younger audiences. Nike’s 30% increase in digital marketing spend drove a 59% growth in online sales in 2022, contributing to their overall revenue increase of 13%. Digital now accounts for over 50% of Nike’s total marketing budget, a strategy that aligns with their direct-to-consumer focus.
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