Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
Step 4: Break Down Your Budget by Channel
Once you’ve analyzed past data, allocate your budget according to channel performance. Here’s a simple breakdown of how your marketing budget could be spent:
- Digital ads: 40%
- Content marketing: 25%
- Social media: 15%
- Email marketing: 10%
- Other (print, events, etc.): 10%
Keep in mind that these percentages are only starting points and will vary depending on the size, audience and industry of your business.
Step 5: Allocate for “Always-On” Marketing
Some marketing efforts need consistent funding, regardless of monthly goals. “Always-on” marketing ensures that your brand stays visible and relevant to your audience. Here are a few common “always-on” strategies:
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