Unlock the Secret Formula: 8 Little-Known Steps That Will Revolutionize Your Monthly Marketing Budget and Skyrocket Your ROI
- SEO efforts (5 – 10%): Organic traffic often takes time to grow, but this is budget-friendly, so invest in SEO continuously to support long-term organic traffic goals. SEO is a marathon, not a sprint.
- Social media management (5 – 10%): Maintaining active profiles across social channels helps build brand trust and can be a constant driver of engagement.
Studies show that businesses with “always-on” marketing grow their leads by up to 70% over those with sporadic campaigns. Coca-Cola allocates the majority of its marketing budget to brand-building campaigns rather than short-term promotional efforts, spending 6–7% of its revenue on marketing globally, which amounted to $4 billion in 2021! They focus on storytelling and emotional branding to maintain their status as one of the world’s most valuable brands. As a direct result of this strategy, Coca-Cola has held its position as the 6th most valuable brand in the world, with an estimated value of $57 billion!
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