Men's Health September 27, 2025 0 Comments

Unlock the Secret: Why Everyone’s Snapping Up the Oura Ring at a Record-Breaking Price Right Now!

Ever wondered if a tiny ring on your finger could supercharge your fitness journey without punching a hole in your wallet? Well, the Oura Ring—the smart ring that’s been a game-changer in the fitness tracking world—is currently available at its lowest price ever, and I’m buzzing to share the scoop. The third-generation version, a device I’ve personally tested and adored, is going for just under $200 in select styles and colors. That’s over $150 less than the newer Gen 4 model, making it a steal for anyone serious about tracking sleep, heart rate, and more without splurging on the latest tech hype. With Amazon’s big Prime Day still a few weeks out, this early deal feels like a gift—one you definitely don’t want to let slip by. Trust me, whether you’re new to fitness tracking or looking to upgrade smartly, this ring punches well above its price tag. LEARN MORE

One of our all-time favorite fitness trackers, the Oura ring, is currently at its lowest price ever.
Nab the third-generation version of our favorite smart ring in select styles and colors for just under $200.
The editor-tested device is now more than $150 cheaper than the comparable Gen 4 iteration.

AMAZON’S NEXT PRIME Day is still a couple of weeks away, but apparently, the deals are already front and center. We don’t like to get too far ahead of ourselves here, but one of our all-time favorite fitness trackers, the Oura ring, is currently on sale for the lowest price ever, and it would be borderline unethical of us not to spread the good word.

Right now, the third-generation Oura ring is the cheapest we’ve seen all year, and that includes July’s four-day Prime Day event. Of course, this is the previous model we’re talking about; the Oura 4 came out last October and, admittedly, made some pretty impressive upgrades. But with no official announcement on the Oura 5, you can still track your sleep, heart rate, and key fitness metrics for virtually half the price of the latest model.

Ahead of Prime Big Deals Day, the silver and black colorways of both the Heritage and Horizon styles are going for just under $200. The matte black colorway (an editor-favorite) is also available in both styles, but will run you a couple of extra bucks at $229. If the subdued, sophisticated look fits your aesthetic, we’d suggest shelling out the coin—Fitness Editor Charles Thorp, NASM, has worn his Stealth-colored Gen 3 Oura ring for years, and it remains in pristine condition.

Lowest Price Ever

Oura Ring Gen3

Now 24% Off

Features at a Glance

Sale Styles	Heritage, Horizon
Subscription	$5.99/month
Weight	4 – 6 grams (depending on ring size)
Colors	Black, Silver

Unsurprisingly, we’re staunch believers in fitness tracking here at Men’s Health. The latest technology has allowed us to do it, quite literally, in our sleep, and with extraordinarily reliable results. And while the Oura 4 is objectively an upgrade over its previous iteration, the gap isn’t as wide as you’d think. For example, Oura’s software is uniform across all devices. And thanks to the brand’s recent partnership with Dexcom, device insights and app intuitiveness are arguably better than when the ring first debuted.

I’m also a simple, meat-and-potatoes kind of guy. My key metrics, in a vacuum, come down to resting heart rate, heart rate variability during training, and blood oxygen sensing during sleep. The Gen 3 obviously covers more bases than that, but when it comes down to the basics, the older iteration suits me just fine. I also prefer it to my Apple Watch for sleep tracking, as the index finger fit is a bit more palatable when I’m trying to catch some z’s.

Research-grade sensors precisely monitor more than 20 biometrics in total, and the device features seamless compatibility with over 40 apps. The Oura Gen3 also boasts an impressive five to seven days of battery life after a full charge.

The only downside, though, is you’re required to pay for a $5.99 a month subscription to access all of the ring’s features. This isn’t exclusive to just the Gen3—it’s an across-the-board requirement. Considering the extra costs associated with the device, you might as well take advantage of the up-front savings while you still can—we don’t expect inventory to last long.

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Tim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner’s World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor Life, and Field and Stream. He has a strong affinity for cats, Batman, and early 90’s Nicolas Cage films, in that order.

Charles Thorp is the Fitness and Commerce Editor at Men’s Health, where he shares the best product recommendations in gym equipment, recovery tools, supplements, and more. Following an early life in athletics, Charles became a NASM-certified trainer and began writing programs alongside the most respected coaches in the world.

Since entering the world of fitness content, Charles has had the opportunity to learn from and train alongside high performance individuals from the NFL, UFC, NBA, Formula 1, CrossFit, US Olympics, and Navy SEALs. When he’s not writing about training programs or gear, he can be seen at the gym or in the wild, putting them to the test.