Unlock the Secrets Behind Americana Collabs and the Heritage-Inspired Rimowa Everyone’s Buzzing About This Week!
Ever wonder what happens when classic American grit meets unparalleled craftsmanship halfway across the world? That’s exactly the story Fortela tells with its latest Dally jacket—a piece that doesn’t just pay homage to Americana but redefines it, channeling the spirit of Sergio Leone’s bold, moodier Westerns into menswear. It’s like watching a Spaghetti Western unfold in fabric—rugged, refined, and crafted with a reverence for tradition that’s been supercharged by the Japanese revival of Big Yank’s 1930s heritage. This isn’t your run-of-the-mill jacket you grab off the rack; it’s a testament to handmade quality that leaves modern Americana in the dust, plus, it arrives with a story of transcontinental collaboration that would make any gearhead or style aficionado’s heart race. Curious how this jacket—and the whole spring/summer 2026 collection—dominates the scene? Take a deeper dive and see why Fortela’s setting a new benchmark in heritage style. LEARN MORE

Fortela is my best of Best of the Week today. I love Americana, and I like to say that Fortela is to Americana what Sergio Leone was to Westerns—a more forward-thinking, sometimes moodier take on the genre, often better than the original. This Dally jacket, now up for pre-order, is a testament to that.
My Spaghetti Western of menswear metaphor is further fleshed out this week, because designer Alessandro Squarzi collaborated with Big Yank, a once classic American workwear label, now revived in Japan by Yutaka Fujihara to create faithful reproductions. (Sergio Leone’s westerns are indebted to Akira Kurosawa’s samurai films, which are indebted to John Ford’s westerns, is my line of thinking on this metaphor.) The jacket is inspired by a 1930s Big Yank model. It’s rugged. It’s refined. It’s handmade, beautiful in a way you don’t get from modern Americana. It’s better than anything you can find stateside.
If this jacket doesn’t do it for you, the spring/summer 2026 collection just dropped on site, and it’s filled with the usual hits.—Luke Guillory, commerce editor




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