Unlock the Untapped Secret to Crushing Merch Sales in 2025 — What Every Brand Owner Must Know Before Launching!
One of the main reasons is that it is a great way to show support and loyalty to that brand and allows them to feel a little bit closer to the inner workings of the business.
That’s why merch is so popular with shops that operate locally in the community, as people appreciate that running a small business can be challenging and purchase merch as a show of their appreciation.
It also offers sentimental value, as it can be seen as a memento from a memorable experience, such as a t-shirt from a concert of your favorite brand. Speaking from experience, I have several Sam Fender t-shirts that fill this reason, and also a t-shirt from a coffee shop I have many fond memories for that closed down in 2020.
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