Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
How to Run a Smart A/B Test Without Wasting Time
A/B testing only works if it’s set up right. Otherwise, you’re just comparing guesses. Here’s a simple, repeatable framework to follow every time:
1. Start with a hypothesis
Don’t test randomly. Know what you’re trying to learn.
Bad: “Let’s try a red button.”
Good: “We believe a benefit-driven CTA (‘Get My Discount’) will increase clicks by 10% over a generic one (‘Learn More’).”
2. Test one variable at a time
To know what caused the result, isolate a single change:
✔ Subject line
✔ CTA copy
✔ Send time
✘ Subject line, CTA, and design (you won’t know what moved the needle)
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