Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
3. Pick the right metric
Your test goal should match what you’re changing:
- Testing subject line? → Measure open rate
- Testing CTA? → Measure click-through rate
- Testing landing page copy? → Measure conversion rate
4. Send to a big enough sample
Avoid false positives. Most platforms (like Omnisend) recommend testing with at least 1,000 recipients per version to get meaningful results.
If your list is small, consider a 20/20/60 split:
20% see Version A, 20% see Version B, and the winning version goes to the remaining 60%.
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