Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
If you’ve built even a small email list, A/B testing is how you unlock consistent gains, without growing your list or budget.
The stats behind email optimization
Omnisend’s recent analysis of billions of emails shows average open rates rose from 22.9% in 2022 to 25.1% in 2023 among its merchants, and click rates rose from 1.2% to 1.5%, all driven by better testing and segmentation.
Automated emails delivered even stronger results. They had 52% higher open rates, 332% higher click rates, and a staggering 2,361% better conversion rate than regular campaigns.
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