Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
That means triggered flows like welcome messages and abandoned cart emails are massively more efficient at turning opens into sales, but only when they have been optimized through AB testing.
When small lifts compound
Even a 5% uplift in opens or a 10% boost in clicks doesn’t sound revolutionary, until it rolls through your entire funnel. Omnisend customers testing abandoned cart flows reported extra monthly sales gains of around $5,000, with small but consistent increases in open and click rates over just a few months of testing.
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