Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
Here are the high-leverage elements every founder should be testing regularly:
Subject Lines
Goal: Improve open rates
Why it matters: If your email doesn’t get opened, nothing inside it matters.
What to test:
- Curiosity vs. Clarity (“You won’t believe this…” vs. “Your 15% discount ends today”)
- Personalization (first name, location, or purchase behavior)
- Emojis vs. plain text
- Urgency and scarcity language
CTAs (Call-to-Action)
Goal: Increase click-throughs
Why it matters: This is where opens become actions, like clicks, purchases, signups.
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