Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
What to test:
- Button copy: “Shop Now” vs “Claim Your Offer”
- Button vs. hyperlinked text
- CTA placement: top, middle, or bottom
- Number of CTAs per email (single vs. multiple offers)
Send Time and Frequency
Goal: Maximize visibility and engagement
Why it matters: Even the best content gets ignored if sent at the wrong time.
What to test:
- Weekdays vs. weekends
- Early morning vs. afternoon vs. evening
- Time zone segmentation
- Frequency: daily, weekly, biweekly
Sender Name & Preheader Text
Goal: Boost trust and curiosity
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