Unlock the Untold Power of A/B Testing: The Secret Weapon Top Entrepreneurs Use to Crush the Competition and Skyrocket Profits
Why it matters: The “from” field and preheader often influence opens more than the subject line.
What to test:
- Sender name: brand vs. personal (“Acme” vs. “Sarah from Acme”)
- Preheader style: benefit-driven, curiosity-based, or instructional
- Pairings: How subject + preheader work together
Audience Segments
Goal: Boost relevance and conversions
Why it matters: Blanket emails don’t convert. Micro-targeted ones do.
What to test:
- First-time customers vs. loyal customers
- High spenders vs. inactive users
- Product category affinity (e.g. men’s vs. women’s items)
- Cart abandoners vs. browsers
Why There Should Always Be One Test Running
Testing isn’t a one-off tactic; it’s a system. The best-performing brands don’t just test when they’re stuck; they make testing part of their everyday process. Here’s why that mindset matters, and how to bake it into your workflow.
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