This might look like:
- Partnering with farms that use regenerative agriculture (e.g., improving soil health, carbon drawdown).
- Funding reforestation, clean water access, or education as part of your product’s lifecycle.
- Designing product models that directly improve the environment or community they interact with.
How to start building a circular system:
- Map your waste: Where are you leaking time, money, or materials? Can those be reused or recovered?
- Talk to your suppliers: Are there recycled or upcycled inputs you could switch to?
- Design for durability: What if your product were built to last 5x longer?
- Create an incentive loop: Offer customers discounts, credit, or perks for returning used goods or packaging.
Circular models aren’t just better for the planet, they’re sticky, defensible, and increasingly expected. If you can close the loop on value, you create something bigger than a transaction: you build trust, repeat business, and long-term growth.
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