So, what does sustainability really mean in a startup context?
At its core, sustainability isn’t just about reducing harm; it’s about creating value that lasts. That means:
- Financial sustainability – building a model that can survive lean months, economic shifts, and scale smartly.
- Environmental sustainability – reducing your footprint, managing waste, and designing products or services with the planet in mind.
- Social sustainability – treating people (customers, employees, suppliers) as stakeholders, not just transactions.
Why founders can’t afford to ignore it:
- Consumers want brands to help them live more sustainably.
- Regulations are tightening globally on emissions, waste, and ethical sourcing.
- Investors are prioritizing ESG metrics when evaluating early-stage ventures.
If you’re still building your business model, now is the perfect moment to map your value creation against impact.
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