Let’s break that down.
Start with your value proposition
Your value prop isn’t just “what you do”, it’s why it matters and who it’s built for. In a sustainable business model, this means answering:
- What problem are you solving without creating new ones (e.g., waste, overconsumption)?
- How does your product or service create long-term value for the customer and the planet?
- Would people miss your product if it disappeared? That’s product-market-purpose fit.
Pick your partners
Choose vendors who align with your mission, local, renewable, or ethical. This not only reduces your environmental impact but also builds trust with conscious consumers.
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