The product lifecycle
Can your product be reused, refilled, repaired, or recycled? Brands like Patagonia and Fairphone built loyalty by designing products people keep, not toss.
Your revenue model
Your revenue model matters too. Consider moving away from endless one-time transactions. Subscription models or rental systems can create more predictable income and reduce overproduction.
Build community, not just a customer base
Let your audience become part of the mission, whether that’s through education, co-creation, or even user-led advocacy. Purpose-driven brands win when their customers feel like stakeholders, not just buyers.
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