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The fitness shoe company R.A.D has done this really well, rising from relative obscurity to become the must-have functional fitness shoe in just a couple of years.
Here’s an example of their upcoming drop, where the product is not currently available and will sell out in a matter of minutes, much like coveted gig tickets for a Dolly Parton reunion tour would.
And here’s a traffic graph highlighting the brand’s growth in recent years since taking this approach to product launches.
Trendspotting and fast-moving inventory
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