Why TikTok Is Still Growing in 2025
TikTok’s ascent to success was that of short snappy videos, and from there it only grew. In 2025 we see that the platform has:
- Over 1.7 billion monthly active users
- Strong daily user engagement of 90 minutes on average
- Integrated shopping, which also includes live streaming and advanced creator monetization tools.
TikTok has an algorithm which is the best in class for social media. It provides very personal content to users which in turn means that new creators can go viral if they figure out what does and doesn’t work.
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