Top TikTok Trends to Watch This Year
TikTok is very dynamic; to do well, creators must be aware of trends. In 2025 we are seeing:
1. Longer Videos Are Here to Stay
While TikTok shot to success on short 15 second clips, today creators see that users are into 1 to 3 minute videos and in some niches even longer. In educational content and deep dive tutorials, long-form performs well, and in storytelling this trend also continues.
2. Niche Communities Are Growing
From BookTok to FinTok, users are engaging with very specific content. In 2025 to grow an account, creators must find their niche and stay in it, also use the language of the community.
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