Example 1: Red Bull’s “Sticker Bomb”
Red Bull executed a campaign dubbed “sticker bombing,” wherein they distributed thousands of eye-catching stickers at events worldwide. The result was a wave of user-generated content as fans showcased their Red Bull stickers in creative settings across social media platforms.
Example 2: Apple’s Brand Loyalty Stickers
Apple has used small branded stickers as part of its product packaging for years. Customers often place these iconic apple logos on personal items such as laptops and water bottles, creating organic advertising every time they use these items in public spaces.
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