Unlocking Success: Which Game-Changing Irish eCommerce Names Made the 2025 Awards Shortlist?

Ever wonder what it takes to stand out in Ireland’s bustling e-commerce jungle, especially when you’re up against a record-shattering 350 contenders? Well, wonder no more. The 2025 Irish eCommerce Awards shortlist is finally here, showcasing the crème de la crème who are redefining digital commerce across the nation. And let me tell you, this year’s buzz isn’t just about sleek websites and slick campaigns—it’s about how AI and automation are not only creeping in but practically sprinting to the forefront of innovation. Mark your calendars for September 19, when the industry’s sharpest minds will gather at The Round Room in The Mansion House, Dublin, as AIB Merchant Services once again takes the helm as headline sponsor, backing these trailblazers for the fourth year running. Whether it’s fresh-faced startups or seasoned e-commerce giants, the energy and ambition in the room will be palpable. Curious who’s leading the charge? Dive into the full list of finalists and get ready for a night packed with inspiration, recognition, and maybe a surprise or two. LEARN MORE

The shortlist for the 2025 Irish eCommerce Awards has been announced after being whittled down from a record 350 entries.

The growing role of AI and automation was a notable trend in this year’s submissions, reflecting the rapid evolution and innovation in the e-commerce space.

The awards ceremony will take place on Friday, September 19, at The Round Room at The Mansion House in Dublin. AIB Merchant Services returns as headline sponsor for the fourth consecutive year.

Around 400 of Ireland’s most innovative and dynamic digital commerce leaders will attend the event, which will be hosted by Sile Seoige and comedian Julie Jay. Purple House Cancer Support has been chosen as the charity for the evening.

Previous winners include leading Irish brands such as Gym+Coffee, Louis Copeland & Sons, Henderson Foodservice, Kilkenny Design, and Sculpted by Aimee.

One of the standout additions for 2025 is the new eCommerce Entrepreneur of the Year category, which has already drawn significant interest and a high calibre of nominations from across the country.

Ella & Jo, An Post, Musgrave Marketplace, Bellamianta, Dec’s Pets, Aviva Ireland, Gigi Supplements, and SuperValu have all been shortlisted in multiple categories.

“Our long-standing partnership with the Irish eCommerce Awards reflects our deep commitment to fostering the growth and development of Ireland’s eCommerce industry; celebrating the talent, creativity, and innovation that define this vibrant community,” said Lara Byrne, chief executive at AIB Merchant Services.

“Over the years, we’ve proudly championed both new ventures and established businesses, helping them to innovate, scale, and succeed.

“These awards are a true highlight in Ireland’s business calendar, a celebration of the people, ideas, and ambition driving the sector forward. What excites us most is the energy and vision of the founders and teams shaping the future of digital commerce.

“We are also proud to partner with Purple House Cancer Support as our nominated charity partner for 2025, recognising the valuable work it does.”

Kevin Traynor, founder of the Irish eCommerce Awards, expressed his gratitude for the record-breaking level of participation

“Thank you to everyone who entered this year. The volume and quality of submissions have surpassed all expectations and show just how important these awards have become to the industry.

“Credit must go to our judging panel for selecting this year’s shortlist after extensive deliberation. We look forward to September for what promises to be a night of celebration and inspiration.”

The full list of finalists can be seen below.

Beauty, Health & Wellbeing eCommerce Website of the Year

• Ayu Cosmetics & Distinction Digital
• Bellamianta
• Ella & Jo
• Gigi Supplements
• Institute of Dermatologists & Distinction Digital
• Juspy
• Kinvara Skincare
• SOSU Cosmetics
• The Skin Nerd & Glaze Digital

Fashion/Apparel or Footwear eCommerce Website of the Year

• Choice Boutique X FashionHSE
• Dubarry of Ireland & Brave the Skies
• Ekotree Knitwear & FelleMedia
• Gear Jewellers
• Irish Socksciety
• Outwest Clothing
• The Casual Company
• The Walk In Wardrobe & Glaze Digital
• VACIOUS

DIY, Home, Furniture & Interior Design eCommerce Website of The Year

• BlocOut & FelleMedia
• DAX Tools
• DFI Beds
• DID Electrical
• FOXFORD
• Hamilton Gas Products & Pixel
• Heavins.ie
• Lenehans.ie
• TJ O’Mahony

Food & Drink eCommerce Website of the Year

• Henderson Foodservice
• Kildare Brewing & ITM Digital
• Musgrave MarketPlace
• Nibbed Cacao & FelleMedia
• Reddot Food
• SuperValu
• The Nude Wine Company
• Whole Supp
• WineOnline.ie

Sports, Leisure, Toys eCommerce Website of the Year

• BLK BOX Fitness & Glaze Digital
• Cogs Toys & Games
• Dec’s Pets
• Elverys & StudioForty9
• Great Outdoors & StudioForty9
• McSport
• RPM Power
• Swifter

B2B eCommerce Website of the Year

• B&G Ltd
• Bellamianta & Glaze Digital
• Henderson Foodservice
• Musgrave MarketPlace
• O’Brien Ingredients Bakery & Monsoon Consulting
• Spectrum Distribution
• Sysco Ireland
• United Drug – Pharmax
• United Drug Wholesale

B2C eCommerce Website of the Year

• An Post
• Aviva Ireland
• BlocOut & FelleMedia
• Dec’s Pets
• FOXFORD
• Heavins.ie
• Institute of Dermatologists & Distinction Digital
• Kilkenny Design
• McSport
• SuperValu
• The Nude Wine Company

eCommerce Startup Website of the Year

• Gigi Supplements
• My Forever Tooth Fairy
• Project Beauty Ireland & bubblehub media
• Recharge Hair
• Reddot Food

Customer Service Award

• Aviva Ireland Customer Service Award
• Ayu Cosmetics
• DFI Beds
• Gear Jewellers
• Heavins.ie
• Meaghers Pharmacy
• Millies.ie
• RPM POWER

eCommerce for Good Award

• Aviva Ireland
• Dec’s Pets
• Ella & Jo
• Fussy Food Plates
• Gigi Supplements
• Greenpage

Delivery & Logistics Partner of the Year

• 2flow 3PL
• E2G Logistics
• GLS Ireland
• TBM Solution

eCommerce Software Tool or App of the Year

• An Post – Mobile App
• B&G Ltd – Indoors Visualiser
• ChannelSight.AI
• eDesk
• Greenpage
• Musgrave MarketPlace – App
• Orchestra
• StoreHero

eCommerce Search Campaign of the Year

• An Post – Built for Search, Designed to Last
• Beauty Savers & Core Optimisation – A Thing of Beauty
• Citylink & Adhere Digital – Citylink’s Journey to 160x Return
• Co-Op Superstores & StudioForty9 – Google Search Ads Strategy
• Diageo – Sipping Success: How Baileys Became a Best-Seller through Search
• Ella & Jo & Core Optimisation – The One Search Approach
• Meaghers Pharmacy – Bringing Health & Wellness Back To Supplements Search
• Topline Murtaghs & Adhere Digital – From Shelves to Screens

eCommerce Social Campaign of the Year

• 14 Day Manicure & Social Media Elite – Scalable Omni-Channel Strategy
• bathshack – Your Bathroom
• Bellamianta – Lash Illusion Mascara
• Meaghers Pharmacy – Gut Matters: World Microbiome Day 2025
• Robert Kee – You’ll Never Mow Again
• Sons – James Lowe x Sons
• SOSU Cosmetics – Complete Complexion Palette
• SOSU Cosmetics & Strike Digital –  Summer Drop

eCommerce Small Agency/Consultant of the Year

• AdPunch.co
• Distinction Digital
• eContent Ltd
• FelleMedia
• Perfidious Albert Limited
• SEO & Grow
• Viral Media

eCommerce Medium Agency of the Year

• Glaze Digital
• Optima Digital
• Properr
• Social Media Elite

eCommerce Large Agency of the Year

• Adhere Digital
• Core Optimisation
• GRANITE
• Incubeta
• Kensington Media House
• Strike Digital
• StudioForty9

eCommerce In-House Team of the Year

• An Post
• Aviva Ireland
• Henderson Foodservice
• Kaizen Print
• Kilkenny Design
• McSport
• Musgrave MarketPlace
• Voduz Hair

Business Growth Award

• Archie Lloyd’s Hair Extensions
• Aviva Ireland
• Bellamianta
• Gear Jewellers
• Henderson Foodservice
• Robert Kee
• SuperValu
• Voduz Hair

eCommerce Innovation Award

• eDesk
• Lenehans.ie – Lenehans AI Product Assistant
• LoyLap
• Musgrave MarketPlace – AI Personalisation
• Prommt
• Robert Kee Ireland – Lawn Assessment Tool
• RPM Power – Augmented Reality
• The Nude Wine Company

eCommerce Rising Star Award (Under 30)

• Aimee Morgan –  Archie Lloyd’s Hair Extensions
• Ashlee Byrne – Gym+Coffee
• Benjamin Hade – Heavins.ie
• Cormac Casey – Properr
• Emilie Williams – Ditsy Bits
• Emma O’Kane – Bellamianta
• Michéal Campbell – Voduz
• Peter O’Neill – SEO & Grow
• Shaun Kee – Robert Kee
• Tope Akinwale – MCINO

Women in eCommerce Award

• Althea D’silva – Adhere Digital
• Clara Mulligan – HomeBot Ireland
• Dr. Leonie Lynch – Juspy
• Fiona O’Donohoe – Away with Nature Skincare
• Helena Dingley – Ella & Jo
• Jennie Haire – Gigi Supplements
• Linda Stinson – Bellamianta
• Lucy O’Reilly – Designs For Growth
• Ola Wartak-Tolak – Stories by Ola
• Sinead O Brien – VACIOUS

eCommerce Entrepreneur of the Year

• Blanaid Johnson – Cloud 10 Beauty
• Brendan McDowell – BPerfect Cosmetics
• Clara Mulligan – HomeBot Ireland
• Declan O’Keeffe – Dec’s Pets
• Dr Leonie Lynch – Juspy
• Linda Stinson – Bellamianta
• Mark Lenehan – Lenehans
• Niall Harty – All Real Nutrition
• Tom Ryan – Swag Hut
• Will Kennedy – Sons

Overall Irish eCommerce Website of the Year

The finalists for the Overall eCommerce Website of The Year will be announced on the night of the Awards Ceremony.

Photo: (l-r) Brian Howe – Head of Online at Kilkenny Group, Jennie Haire – CEO & Co-Founder at Gigi Supplements, John Hoolahan – Marketing Director at AIB Merchant Services and Kevin Traynor – Founder of the Irish eCommerce Awards. (Pic: Supplied)