Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers

Here are five ways to make your emails worth opening and build loyalty with Gen Z.

Start with an audit

Auditing your email marketing performance once a quarter is a smart move, no matter which generations you’re targeting. It gives you a clear view of what works, so you can focus your efforts and budget on what counts.

When analyzing your metrics, see what stands out:

• What types of emails get the most engagement?
• Do short emails get more clicks on your calls-to-action (CTAs)?
• How do image-heavy messages perform compared to plain text?

The goal is to understand what your subscribers respond to so you can do more of that. Once you have the full picture, you can zoom in on Gen Z and think of fresh ways to make your email marketing speak to them.

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