Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Related: This one thing is the secret to higher open rates
Give them a reason to open – and do it fast
We all scan subject lines to decide whether an email is worth our time, but Gen Z takes that habit to the next level. That means you have to get their attention right away by making sure your subject lines deliver value upfront.
Are you running a discount or offering early access to a new product or service? Put that right in your subject – and don’t forget the preview text. Those extra few words that populate next to the subject can make or break your engagement.
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