Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Be clear, be specific, and lead with the benefit. “20% off ends tonight” or “Early access for subscribers only” will outperform vague, overly branded messaging every time.
Create a sense of community
Like all of us, Gen Z is always looking for a good deal. But if you want better results, use every email you send to create a sense of connection and community. Gen Z, more than other generations, wants to feel like they’re part of something, so this approach is more likely to resonate.
Give them exclusive and early access to your products and events. You can even brand your email list and name it to make it feel more like a club. Everyone loves feeling like an insider, but that sense of belonging can turn Gen Z into loyal brand advocates.
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