Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Ditch the corporate speak
Long emails packed with corporate jargon are the fastest way to get Gen Zers to unsubscribe. If you want them by your side, talk to them like a real person. That doesn’t mean you need to mimic their lingo – that can backfire if it doesn’t align with your brand voice. But dropping the buzzwords and cutting the fluff will earn you points with Gen Z.
It’s tempting to rely on AI tools to do the writing for you, but make sure your emails still sound human. If you’re not sure, test them with your team. You’ll almost always get one piece of feedback that makes it better and more authentic.
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