Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Make it easy to read (especially on mobile)
Gen Z is reading your emails on their phones – between classes, during their lunch break or while walking their dog. If your message looks like a wall of text, they may tune out within seconds.
Want to keep them moving from one sentence to the next? Don’t be afraid of short paragraphs and bold subheadings — they help guide the eye. Also, remember to test your emails and check if the layout renders nicely on mobile and that your subject lines don’t get cut off. That tiny preview window matters more than you think.
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