Unlocking the Gen Z Email Code: The Unexpected Tactics That Turn Clicks into Lifelong Customers
Bonus tip: Don’t send emails just to stay on schedule
Emailing your subscribers regularly is smart – it helps your brand build awareness, and it’s also healthy for your email deliverability. But before you send an email, take a moment to ask: Is this email actually worth it for my audience?
Don’t send messages just because it’s “time” to send something. You may end up sending fewer emails, but they’ll be more relevant. Do that consistently, and your brand will be more memorable and stand out in even the busiest inboxes.
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