Unveiling The Lionesses’ Jaw-Dropping New Jerseys: The Bold Statement Every Women’s Sports Fan Needs to See—Here’s How to Score Yours First!

So, the Women’s Super League is back this weekend, and guess what? The London City Lionesses are not just playing hard—they’re doing it in some seriously bold new jerseys. Now, here’s a question for you: how often do you see a pro women’s sports team wear a slogan right on their chest that says, “Everyone Watches Women’s Sports”? Probably not as much as you’d think—and that’s exactly why this season’s kits are making waves. This isn’t just about style; it’s a powerful shoutout backed by TOGETHXR, the trailblazing media company founded by athletes like Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim. For once, female athletes are not just leading on the field—they’re owning the spotlight as game-changers in sports sponsorship. Intrigued to see when the Lionesses will debut these statement jerseys and how you can snag one? Keep reading—it’s all coming up. LEARN MORE

The Women’s Super League season kicks off this weekend, with a slew of big-name teams facing off, including the London City Lionesses. And this season, the team has some brand new jerseys that are making a big statement.

The Lionesses’ new kits will feature the slogan, “Everyone Watches Women’s Sports,” on the front, which is the mantra of TOGETHXR, the media and commerce company co-founded by Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim.

This is the first time that a female athlete-led company will show up as a front-of-shirt sponsor for a professional women’s sports team, so it’s a pretty big deal. “Seeing Everyone Watches Women’s Sports on our kit is a powerful statement, and we look forward to starting influential conversations that progress women’s sport,” says Michele Kang, owner of London City Lionesses and a major force in women’s sports.

Wondering when the shirts will officially debut and how can you get your hands on your own? Here’s what you need to know.

When will the London City Lionesses debut the shirts?

The Lionesses will face off against Arsenal on Saturday, Sept. 6, at 8:30 a.m EST. This will be the first time the team has worn the new jerseys during regular season competition. You can get a sneak peek of what they look like here:

This season is set to be a big one for the Lionesses. In May, they became the first independent women’s soccer team to be promoted to the WSL—which was also the club’s first ever promotion.

How can I get these ‘Everyone Loves Women’s Sports’ kit?

You have a few options to get your hands on one of these kits, which are currently available for pre-order on londoncitylionesses.com. You can currently grab a home kit (which is teal and blue), away kit (which is purple, pink, and white), as well as home and away goalkeeper kits.

But TOGETHXR also sells merch on its website, allowing you to get cotton tees, hoodies, and baseball caps with the “Everyone Watches Women’s Sports” slogan. Basically, you have a ton of fun ways to showcase your love of women’s sports.

Just a heads up: There’s already a lot of buzz around these jerseys and shirts, so you’ll want to order your own sooner rather than later, just to be safe.

Korin Miller is a freelance writer specializing in general wellness, sexual health and relationships, and lifestyle trends, with work appearing in Men’s Health, Women’s Health, Self, Glamour, and more. She has a master’s degree from American University, lives by the beach, and hopes to own a teacup pig and taco truck one day.