Venus Williams Unlocks a Game-Changing Fashion Playbook, Blurring the Lines Between Court and Couture—You Won’t Believe Who’s Behind It!

Sunday doesn’t just mark the kickoff of the 2025 US Open—it heralds a whole new era of tennis where the court isn’t just a battleground for aces and volleys, but a runway for next-level fashion statements that stop you mid-serve. Seriously, who thought tennis gear could be this fierce? When Jessica Pegula steps out in a sleek Adidas x Y-3 dress and Taylor Townsend blazes trails with her own label, TT, it’s clear the days of boring white polo shirts are over. And just when you think it can’t get any better, Venus Williams turns heads with looks so sharp, they might have clinched the trophy before the first point is even scored. Mixing high performance with high fashion, this season’s courtwear is a game-changer, blurring the lines between sport and style like never before. So, the real question is: are we here for tennis or a fashion revolution disguised in tennis whites? Either way, I’m all eyes and ready for the thrill. LEARN MORE

Sunday marks the official start of the 2025 US Open, and if the exhibition matches are any indication, we are in for a treat with this season’s on-court fashion. Between Jessica Pegula sporting a new Adidas x Y-3 dress and player Taylor Townsend proving her own label, TT, is up to par, the days of simple tennis uniforms are long gone. And Venus Williams’s recent looks might have won the competition already.

In a perfect blend of high fashion and functional performance wear, Williams and stylist Ronald Burton have been busy giving designers space on the court this week. On Tuesday, the athlete stepped out to compete at the mixed doubles’ qualifiers in custom Khaite, a New York City-based label that, until now, was better known for their simple elegant staples than their athletic wear. The navy-blue piece, lined with white and fitted with a built-in sports bra and skort, was paired with a white visor and trusty white sneakers by Lacoste—who dressed Williams for the 2025 Met Gala and is always present in Williams’s wardrobe.

Following the success of her collaboration with Khaite, the seven-time Grand Slam champion continued to uplift NYC brands, debuting a new look by Raul Lopez’s Luar in her match with John McEnroe on Thursday. The monochrome look included a pleated skirt and an oversize zip-up with ruffled detailing and a popped collar—a perfect embodiment of feminine power. As for her sneakers? You guessed it, Lacoste.