Why Brazil’s Nubank Snagging Coinbase’s Crypto Maestro Could Trigger a Game-Changing Revolution in Finance!
When a digital banking giant like Brazil’s Nubank swoops up a former Coinbase director as their new Head of Crypto, you’ve got to wonder—are we witnessing the dawn of a crypto revolution in Latin America, or just another savvy play in the fintech chess game? Michael Rihani, fresh off steering nearly a billion dollars in Bitcoin-backed loans at Coinbase, is now steering the ship at Nubank, a financial powerhouse boasting over 123 million customers. His mission? To turbocharge Nubank’s crypto platform, integrating stablecoins and the blazing-fast Bitcoin Lightning Network right into the everyday lives of millions. As Nubank tightens its grip on over 60% of Brazil’s adult population, this move signals a seismic shift toward mainstream digital asset adoption in the region. Intrigued by how this veteran’s expertise will reshape the crypto landscape for Nubank’s massive user base?
Nubank’s hire of a seasoned crypto leader accelerates its commitment to stablecoin payments and digital asset innovation in Latin America.
Photo: Nu Bank
Key Takeaways
- Nubank, Brazil’s largest digital bank, named Michael Rihani, ex-Coinbase director, as Head of Crypto.
- Rihani oversaw non-trading products and helped launch nearly $1 billion in Bitcoin-backed loans at Coinbase.
Share this article
Brazil’s Nubank, a digital financial services platform with over 123 million customers, appointed Michael Rihani as Head of Crypto today. Rihani recently left his role at Coinbase, the US-based cryptocurrency exchange, where he led non-trading products.
Rihani will report to Nubank’s executive director of crypto and digital assets, focusing on advancing the Nubank Crypto platform for digital asset services. His departure from Coinbase on September 23 highlighted his role in launching Bitcoin-backed loans nearing $1 billion in onchain originations.
Nubank’s crypto service now allows direct card payments with USDT and USDC stablecoins, which account for 90% of local crypto usage in Brazil as of September 22. The platform has integrated Bitcoin’s Lightning Network for payments among its 100 million Latin American customers.
Nubank holds over 60% of Brazil’s adult population as customers and maintains a market cap exceeding $75 billion as of September. The appointment signals the company’s continued expansion into digital asset services in the Latin American market.
Share this article
Amazon Fire TV Stick HD (newest model), free and live TV, Alexa Voice Remote, smart home controls, HD streaming
$19.99 (as of October 27, 2025 03:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Fresh Step Clumping Cat Litter, Multi-Cat, Long Lasting Odor Control Kitty Litter with Activated Charcoal, Low Dust Formula, 14 lb
$10.49 (as of October 27, 2025 03:35 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
JBL Tune 520BT - Wireless On-Ear Headphones, Up to 57H Battery Life and Speed Charge, Lightweight, Comfortable and Foldable Design, Hands-Free Calls with Voice Aware (Black)
$34.00 (as of October 27, 2025 03:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
iBirdie Outdoor TV Cover 28 to 32 inch Weatherproof, Cover Size 29''L x 19''H, Waterproof for Outside Flat Screen 28 to 32 inch TV, Beige, 600D Thick Fabric Screen Protector with Bottom
$19.99 (as of October 27, 2025 03:08 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Post Comment