Why Cardone Capital’s 100 BTC Buy Could Signal the Next Big Crypto Play You Can’t Afford to Ignore
Ever wondered what happens when a real estate titan decides to dive headfirst into the digital gold rush? Cardone Capital, known for its massive property portfolio, just made a bold move by snapping up 100 Bitcoin during a market dip — pushing its total crypto stash to a staggering 1,100 BTC, worth around $127 million. It’s like watching a shark circle a feeding frenzy and then making its move, blending the tangible world of real estate with the volatile allure of cryptocurrency. But here’s the kicker: they’re not stopping there. With plans to acquire thousands more Bitcoin by 2025, Cardone Capital is rewriting the playbook on asset diversification. Are traditional investments ready to tango with crypto giants like this? Let’s dig deeper into this electrifying fusion of old and new wealth. LEARN MORE
The company diversifies beyond property by growing its digital asset holdings.
Key Takeaways
- Cardone Capital purchased 100 Bitcoin during a market dip, raising its total holdings to 1,100 BTC worth about $127 million.
- The firm plans to acquire up to 3,000 more Bitcoin by 2025, aligning real estate investing with crypto exposure.
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Cardone Capital acquired 100 Bitcoin amid a market pullback, adding to its existing holdings of 1,000 BTC worth approximately $115 million, said Grant Cardone, founder and CEO of the real estate company, on Thursday.
Cardone Capital added 100BTC today as it pulled back.
— Grant Cardone (@GrantCardone) August 1, 2025
Bitcoin fell below $115,000 today, reaching its lowest point in three weeks after US President Donald Trump announced new trade tariffs on multiple countries, per CoinGecko. The crypto asset has declined 6.5% from its July all-time high of $122,800.
The broader crypto market also retreated, with Ether dropping 4% to $3,600, XRP declining 5% to under $3, and Solana falling 6% over the past 24 hours.
The real estate investment firm, which manages over 14,000 residential units and $5 billion in assets, first entered the Bitcoin market in late June.
Cardone said at the time that the company aims to acquire an additional 3,000 Bitcoin for its treasury by the end of 2025, combining what he called “the two best-in-class assets,” real estate and Bitcoin.
CardoneCapital adds ~1000 BTC to balance sheet becoming first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets
14,200 units plus half million square feet of A* office the group expects to add another 3000 BTC and 5000 units… pic.twitter.com/XvOCO9NkoE
— Grant Cardone (@GrantCardone) June 21, 2025
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