Why Coinbase’s $25 Million Bet on Cobie’s UpOnly NFT Might Just Revolutionize the Entire Crypto Show Market—Are You Ready for the Next Big Wave?
Who would’ve thought that owning a Non-Fungible Token could grant you the power to resurrect a cult-favorite crypto talk show? Well, Coinbase just dropped a staggering $25 million in USDC to snag Cobie’s UpOnly NFT, a digital ticket that doesn’t just symbolize ownership—it bestows the right to demand a fresh eight-episode season of UpOnlyTV. But here’s the twist: burn the NFT, and boom—a new season should roll out within three months, according to its on-chain lore. No sponsorship strings attached, and the hosts reserve the right to tease or ignore the owner on-air. It’s like buying a VIP pass that doubles as a mic drop. Is Coinbase cooking up a strategic comeback to blend exchange prowess with media flair, or is this a bold statement about the future of NFTs intersecting with content creation? Either way, this blockbuster acquisition is raising eyebrows across the crypto universe—buckle up, things might just get interesting. LEARN MORE
The NFT grants its holder rights to compel Cobie and Ledger Status to produce eight episodes of UpOnlyTV, with a burn clause tied to a new season.

Key Takeaways
- Coinbase bought Cobie’s UpOnly NFT for $25 million in USDC, securing rights to compel an eight-episode UpOnlyTV season.
- Burning the NFT could launch a new season within three months, according to its metadata.
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Coinbase has purchased the UpOnly NFT from crypto influencer Cobie for $25 million in USDC, according to blockchain data.
The NFT serves as an “admission ticket” that allows the holder to demand an eight-episode season of UpOnlyTV, the once-popular crypto talk show co-hosted by Cobie and Ledger Status.
The NFT’s on-chain description states that burning it would trigger a new UpOnlyTV season within three months. It also specifies that the purchase conveys no sponsorship rights and permits the hosts to ignore or mock the buyer during the show’s run.
Coinbase’s acquisition has stirred speculation across crypto circles that the exchange may be planning a revival or branded adaptation of UpOnlyTV, though neither Coinbase nor Cobie has publicly commented on the move or the NFT’s intended use.
UpOnlyTV rose to prominence during the last bull market for its unscripted interviews with leading figures in crypto.

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