Why “Doing Without” Might Be the Game-Changer Your Business Is Ignoring—And How Going Without Could Cost You Everything
I’m sitting in my well-stocked London home in 2025, and it’s almost surreal to think a few generations back, my dad’s childhood sometimes meant facing empty cupboards—with bread occasionally making an appearance, but not much else. He’d tell me, with a wry grin, about those “salt and pepper sandwiches” that got him through tough times. Sounds more like a punchline, right? Yet beneath the humor lies a stark reminder of genuine hardship, post-World War II rationing, and a life where ‘going without’ wasn’t a choice but reality.
Fast forward to today, and here I am, pondering the gap between ‘going without’ and ‘doing without’—two very different beasts in 2025. While many of us might grumble about skipping that fancy dinner or the latest gadget, true deprivation means missing the essentials that most would take for granted. It raises a question worth chewing on: In a world where we’re often choosing what to forgo, are we ever truly ‘going without’? Or is it all just rearrangements of comfort?
Let’s dive into why understanding this distinction matters, especially in the age of FIRE enthusiasts and budget-conscious planners, and how perhaps, just maybe, embracing a bit of ‘doing without’ can be the spice that adds freedom to our lives—without forcing us down to salt and pepper sarnies. LEARN MOREI almost can’t believe it, sitting here in my abundantly-provisioned London home in 2025, but my dad once told me that when he was a kid they’d sometimes run out of food.
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