Why Ian McShane’s Unlikely Chairmanship at OMA Could Shake Up the Industry in Ways No One Saw Coming
Ever wondered who’s steering the colossal ship of Ireland’s Out of Home advertising industry as it navigates the choppy seas of audience measurement and strategic innovation? Well, fasten your seatbelts—because Ian McShane just stepped up as Chairman of the Outdoor Media Association (OMA) Board, and he’s no ordinary captain. Having already left his mark chairing the Joint National Outdoor Research (JNOR), Ian’s at the helm of a groundbreaking all-island audience measurement system set to launch in 2026—think of it as the GPS guiding advertisers through the wild terrain of consumer attention. It’s a critical time for Out of Home advertising, where evolving technologies and growing opportunities demand fearless leadership—and Ian’s ready to roll up his sleeves, champion industry growth, and ensure that outdoor media doesn’t just keep pace but leads the charge. Curious to see how this strategic shift will reshape the advertising landscape in Ireland? LEARN MORE.
The Outdoor Media Association (OMA), the representative body for the out of home industry in Ireland, has announced the appointment of Ian McShane as Chairman of the OMA Board.
McShane has played a key role as Chair of Joint National Outdoor Research (JNOR), overseeing the development of a new all-island Out of Home, the industry-approved audience measurement system funded by OMA members working with Ipsos, due for launch in 2026.
His leadership and research expertise are helping shape the future of audience measurement for the Irish Out of Home sector.
As OMA brings its strategic initiatives closer together, McShane will take on a more direct leadership role to support the industry’s growth, advocacy, and communication.
His appointment as Chairman of the OMA Board underscores OMA’s commitment to delivering strong industry representation and ensuring Out of Home remains at the forefront of advertisers’ strategies.
Aoibhín Lennon, OMA Director, commented: “We are delighted that Ian has accepted this new role as Chairman of the OMA Board.
“Ian’s leadership has already had a hugely positive impact through JNOR, and his expertise will be invaluable as we continue to strengthen OMA’s voice and drive the Out of Home industry forward.”
McShane added: “I am honoured to take on the position of Chairman of the OMA Board.
“This is a pivotal time for the Out of Home industry, with continued growth and innovation shaping how advertisers connect with audiences.
“I look forward to working with the OMA board, its members, and the wider industry to build on recent successes and ensure Out of Home achieves its full potential in Ireland.”
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