Why Irish Companies Are Betting Big on AI to Ignite a Job Boom Europe Didn’t See Coming—And What It Means for Your Business

Why Irish Companies Are Betting Big on AI to Ignite a Job Boom Europe Didn’t See Coming—And What It Means for Your Business

Are Irish businesses secretly the most optimistic about AI, or are they just onto something the rest of Europe hasn’t quite caught up with yet? New research from Climb Channel Solutions Ireland peels back the curtain on how Irish companies are embracing artificial intelligence not just as a productivity booster, but as a genuine job creator—a surprising twist in a world where AI often gets a bad rap for replacing people. With 28% of Irish decision-makers believing AI will grow their teams, compared to lower figures in the UK and Germany, it’s clear the Emerald Isle is humming a different tune—one of confident experimentation, trust in AI’s potential, and a willingness to up the ante on investment. So, what is it about the Irish approach that ignites this enthusiasm, and could it be the secret sauce for sustainable AI success? Dive in to explore how Ireland’s tech leaders are not only riding the AI wave but making waves of their own. LEARN MORE

Irish businesses are more optimistic than their European counterparts about the positive impact of artificial intelligence (AI) on employment and productivity, according to new research from Climb Channel Solutions Ireland, the specialist technology distributor.

The study, carried out by Censuswide, surveyed 600 AI and IT decision-makers in large companies across Ireland, the UK, and Germany.

It found that 28% of respondents in Ireland believe AI will create jobs within their organisation — the highest figure among the three markets.

Overall, 45% of Irish decision-makers said they felt positive about AI’s impact in the workplace, compared with 34% in the UK and 26% in Germany.

Despite some lingering caution, attitudes towards adopting AI are broadly confident.

More than half of respondents (56%) said they would trust an AI agent to make routine decisions at work, while 53% feel comfortable using generative AI in their roles.

A further 45% admitted they could not do their job without AI.

Usage levels are also increasing, with 55% of AI and IT leaders reporting that they have expanded their use of AI tools in the past 12 months.

The same proportion said their organisation plans to scale existing AI initiatives.

Investment trends mirror this enthusiasm: 52% of companies expect to increase AI spending this year, and 55% of decision-makers said their organisation has already seen a return on that investment.

Experimentation is also encouraged in Irish workplaces, where 54% of respondents said employees are supported to try out AI tools for prototyping, testing, and idea generation.

Brian Davis, VP of Sales for the UK & Ireland at Climb Channel Solutions Ireland, said: “It’s clear that there is plenty of enthusiasm and positivity around the potential and impact of AI – particularly in Ireland, where experimentation with AI tools looks to be high on the agenda.

“Given that people see it as an enabler when it comes to doing their jobs and creating employment opportunities, it’s no wonder that organisations are upping the AI ante.

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Brian Davis, VP of Sales for the UK & Ireland, Climb Channel Solutions Ireland

“What remains to be seen however is the value that increased usage and investment will deliver, especially in the long-term.

“While companies can’t look into the future and strategies need to remain agile, they can ensure that they are implementing policies and engaging partners today to support effective AI implementation and drive business success moving forward.”

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