Why Mike Raven’s New Role as Sales Director at Coca-Cola HBC Ireland Might Be the Game-Changer No One Saw Coming

Ever wonder what it takes to shake up a powerhouse like Coca-Cola HBC on the island of Ireland? Meet Mike Raven—fresh off the Italian scene and stepping into the role of Sales Director for Coca-Cola HBC Ireland and Northern Ireland, a move that’s anything but ordinary. This guy isn’t just changing seats; he’s bringing a treasure trove of experience from international key accounts and major players like Danone and Diageo. As the company ramps up its 24/7 portfolio, Mike’s arrival signals a serious push to dominate every beverage moment—from your morning coffee fix to that late-night energy surge. It’s like a masterclass in customer connection and strategy unfolding in real time. Ready to see how this game-changer plans to boost value for both customers and consumers while keeping Coca-Cola HBC sharp in an ever-evolving market? Dive right in. LEARN MORE

Coca-Cola HBC Ireland and Northern Ireland has announced the appointment of Mike Raven as its new Sales Director.

Raven moves to the role from Coca-Cola HBC’s Italian business unit, where he served as Sales Director, leading efforts to strengthen customer relationships in the At Home channels.

He first joined Coca-Cola HBC in 2020 as International Key Account Director with responsibility for the Discount channel, following senior commercial roles at Danone and Diageo.

His arrival marks a significant moment for Coca-Cola HBC’s operations on the island, as the company continues to expand its 24/7 portfolio – a strategy designed to meet consumer needs across all beverage occasions.

Coca-Cola HBC Ireland and Northern Ireland produces and distributes the full range of products within The Coca-Cola Company portfolio, alongside locally owned brands such as Deep RiverRock and Fruice.

The business also manufactures and distributes Monster Energy, owns the premium spirits brand Finlandia Vodka, and acts as distributor for The Campari Group, Edrington, and coffee brand Caffè Vergnano across the island.

Welcoming the appointment, Simon Fitzpatrick, General Manager of Coca-Cola HBC Ireland and Northern Ireland, said: “Mike comes to the island of Ireland operations with a wealth of experience, both inside and outside of the Coca-Cola system which can only strengthen our vision to be the leading 24/7 portfolio provider for our customers.

“We look forward to harnessing this experience to create even greater value for our customers and consumers in the months and years ahead.”

Speaking about his new role, Raven said: “The Ireland and Northern Ireland markets are exciting, diverse and full of potential.

“I look forward to working closely with our varied range of customers across the island of Ireland, and to supporting our first-class sales team as they continue their work to partner with our customers and delight our consumers every day.”

With Raven’s appointment, Coca-Cola HBC is positioning itself to further strengthen customer partnerships, grow its diverse beverage offering, and maintain its competitive edge in a fast-evolving drinks market.