Why Moët & Chandon’s Bold Move at the 2025 National Bank Open Could Change Tennis—and Your Next Celebration Forever

Ever wonder what happens when the crisp elegance of a champagne cork popping meets the thunderous roar of a tennis crowd? This summer, tennis didn’t just serve up aces and epic rallies—it added a glittering splash of French luxury to the mix. Moët & Chandon, that legendary champagne house with a history steeped in celebration, made its sparkling debut as the official fizz of the 2025 National Bank Open. From July 26 to August 7, Toronto and Montreal transformed into playgrounds of style and sport, where fans savored every volley with a chilled glass of Impérial or the rosy blush of Impérial Rosé in hand. I mean, can you imagine anything better than watching world-class tennis while lounging in swanky lounges and sipping champagne that’s as iconic as the Federer’s backhand? This partnership isn’t just about bubbles and backhands—it’s a toast to elevating the entire fan experience with a sprinkle of joie de vivre, the kind that only Moët & Chandon—and a good game—can deliver. Ready to see how tennis got a whole lot tastier this summer? LEARN MORE

This summer, the world of tennis got a little more sparkling—and not just because of the ace plays on the court.

Moët & Chandon, the iconic champagne house known for a legacy of celebration and luxury, made its glamorous debut as the official champagne of the 2025 National Bank Open. Tennis Canada teamed up with the legendary French Maison to bring fans a truly elevated experience across both Toronto and Montreal, from July 26 through August 7.

Picture this: sipping chilled Moët & Chandon Impérial or the elegant Impérial Rosé while soaking in the heat of the game. The partnership meant enthusiasts and VIP guests could enjoy exquisite champagne bars and stylish lounges, including the National Bank Open Lounge, Club Stella, Club Platine, and even the Audi Restaurant. 

“Bringing Moët & Chandon’s celebratory spirit to Canadian tennis lovers is an absolute thrill,” shares Veronique Gonneville, Marketing and Communications Director for Moët Hennessy brands. “We’re all about creating memorable moments, and what better way than by raising a glass in style amidst some of the sport’s most exciting matchups?”

The feeling is mutual at Tennis Canada. Claude Savard, the organization’s vice president of corporate partnerships, couldn’t be happier: “Moët & Chandon’s reputation for elegance fits seamlessly with the character of our tournament. Together, we’re inviting tennis fans in Toronto and Montreal to celebrate unforgettable performances with a touch of French flair.”

This collaboration is a perfect match that continues Moët & Chandon’s deep connection to the world of tennis, following their celebrated presence at other major tournaments like Roland-Garros and the U.S. Open. As fans cheer for their favorite stars in the 12-day event—which now features a 96-player main draw—the toast to victory just got a whole lot tastier.

Founded in 1743, Moët & Chandon has long been synonymous with joie de vivre. Their champagnes are a global symbol of French elegance, blending tradition with innovation—from their classic Brut Impérial to the adventurous Ice Impérial and the recent haute oenology masterpiece, Collection Impériale. Committed to sustainability and the future of our planet, Moët & Chandon embodies celebration with conscience.

So, whether you’re courtside or indulging in the premium hospitality areas, get ready to savor unforgettable moments with a glass of champagne in hand.