Why Mom-and-Pop Investors Are Suddenly Snapping Up These Surprising Markets—And What It Means for You

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You snooze, you lose: That’s the message real estate investors have adopted in the current housing market. While homebuyers are sitting on the fence, fretting about high interest rates and prices, investors have swooped in to dominate nearly a third of the market, according to property analytics firm Cotality.

However, these investors are not Wall Street behemoths, flapping their checkbooks like birds in flight. Rather, they are mostly mom-and-pop landlords intimately familiar with their local markets, scouring for deals. Cotality estimates that smaller investors make up 25% of the single-family owned market, while larger investors contribute 5%. The shift occurred as conventional homebuyers and larger investors applied the brakes, Cotality discovered.

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