Why Most Businesses Will Flop on TikTok Shop in 2025 — and How You Can Outsmart Them to Cash In Big
Not only will this turn those potential customers into paying ones, but it also shows other viewers that you’re listening and engaging, which adds authenticity and trust, two essential signals for new brands trying to get a foothold in the market.
Focus on the visuals
Next, it’s important not to forget the importance of visuals on TikTok Shop. According to DigiDay, as many as 75% of social media users scroll their apps with the sound on mute.
Therefore, the only way to capture their attention is by providing them with an interesting and engaging visual.
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