Why Most Businesses Will Flop on TikTok Shop in 2025 — and How You Can Outsmart Them to Cash In Big
That means being conscious of the backdrop you are streaming live from, as well as the lighting situation and where you are positioned within the frame.
This all might seem like little things, but they all add up to ensure more people stay on your video for longer.
It’s also important to show physical copies of the product that you’re selling. Not only will this excite viewers, but it also makes them more trustworthy that you will deliver the product if they make a purchase.
No dead air
Lastly, any dead air is an opportunity for your audience to swipe and move on. Practice your talking to the camera by doing the same in the mirror, cutting out any empty space in your selling, and trying to cut out any mumbling or filler words like ‘um’.
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