Why Most Businesses Will Flop on TikTok Shop in 2025 — and How You Can Outsmart Them to Cash In Big
Traditionally, new businesses would need to set up a brick-and-mortar shop in the middle of their city to start making sales.
But the world has changed significantly since then, with more avenues than ever available for launching a brand.
One such avenue is the TikTok shop, which can be incredibly successful for some brands but also difficult to understand.
Here, I will discuss how businesses can thrive on TikTok Shop in 2025 and successfully grow their brand.
Short on time? Here are the key takeaways
- Promote urgency: Try to capture your audience’s attention before they decide to swipe and move on.
- Don’t be afraid to discount: TikTok exclusive discounts are a great way to promote action from your viewers.
- Limit volume: By limiting volume, you ensure that viewers will act due to the fear of missing out.
- Engage with your audience: Audience engagement is essential to make your viewers feel heard and seen.
- Focus on the visuals: Your background and setup must be eye-catching, as TikTok is a video-first platform.
- No dead air: The more dead air on your page, the more chances you give for your audience to consider moving on.
What is TikTok Shop?
TikTok Shop is a feature within the TikTok app where users can make purchases while browsing the social media app.
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