Why Most Businesses Will Flop on TikTok Shop in 2025 — and How You Can Outsmart Them to Cash In Big
For those of you reading who are old enough to remember, it is the closest thing to a modern-day version of the TV shopping channels you’d stumble upon when flicking through terrestrial TV channels.
The stats
All that sounds great, but what’s really impressive is the numbers behind TikTok Shop. In 2024, there were as many as 264,500 TikTok shops, with the gross merchandise value sitting at just over 11 billion dollars!
The main winners are fashion and beauty brands, with beauty and personal care (22.50%), Womenswear & Underwear (12.56%), and Menswear & Underwear (8.06%) dominating the market.
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