Why Most Businesses Will Flop on TikTok Shop in 2025 — and How You Can Outsmart Them to Cash In Big
Promote urgency
The first tactic to be aware of is the need to promote urgency when selling on TikTok. User’s engagement time per post is so short that you need to capture their attention immediately by promoting the need to act urgently.
Not only that but the more time you give your viewers to weigh up and consider whether they should purchase from you, the more chance there is that they opt to swipe and move on without buying from you.
Of course, I’m not saying you should lie to promote urgency to your audience, but you should use incentives to motivate quick action.
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