Soliciting and screening reviews
When it comes to soliciting customer reviews and containing negative feedback before it goes public, there’s no shortage of CRM (customer relationship management) software utilities from which to choose.
If you use one or more of these utilities, keep in mind that platforms such as Google and Yelp prohibit the practice of “review gating,” which is the selective promotion of positive reviews. A review-gating software may email a recent customer, ask them about their experience and direct them to post a review on Google or Yelp if and only if they’ve had a five-star experience.
Post Comment