While review gating is frowned upon, there’s nothing wrong with a business providing great services or products and actively soliciting honest feedback. A winning and ethical attitude for a business is to welcome all feedback and to utilize the negative feedback in pursuit of continuous improvement.
Related: How to Remove Negative Reviews Online and Protect Your Online Reputation
Try not to take it personally
Don’t take it personally. Yes, way easier said than done. But as an entrepreneur, it’s imperative that you identify the growth opportunity in every setback. Even if you find yourself heartbroken by a string of bad reviews about the business you’ve worked so hard to build, the right approach is to respond attentively, proactively and with resolve to make all the needed adjustments and improvements. Craft your responses to be impassive, empathetic and constructive. Remember, you can never please everyone all of the time. So, stay open-minded, stay humble and let every challenge sharpen your resolve to build and run a business worthy of your passion.
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