The entrepreneur should offer measured, thoughtful responses to negative reviews but not every complaint is created equal. Here are a few important considerations and strategies for handling the dreaded negative review.
Related: Bad Reviews Can Destroy a Small Business. But If You Get One, Here’s How to Bounce Back.
Is it legit?
Some reviews are just bogus. One of your competitors may be trying to undermine your business and thinks that leaving one or more bad reviews is the way to do it. Someone may confuse your business with another. Or, someone may simply be trolling and wants to use your business as the butt-end of an inside joke.
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