These reviews are a fair bit easier to deal with than the ones that have some basis in reality. If you report an illegitimate review to Google or Yelp, they are likely to remove the bogus review from their site.
When to respond
Most business owners understand that having the option to reply to negative reviews presents an advantage, a chance to mitigate the damage done. But many business owners, unfortunately, do not respond as effectively as they could.
Samara Scott-Hunter, host of the Salon Rising podcast, has noticed an off-putting defensiveness in how other business owners often respond to negative reviews and believes there’s a better way. After being blindsided by a one-star review that Scott-Hunter felt was deeply unfair, she decided to wait before posting her response. Her cool-off period lasted a whole month, and when she did respond, she made sure she was in the right frame of mind to do so.
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